Our mission is to promote the education, enjoyment, science and stewardship of native wildflowers and their habitats

2018 WAM Conference Speakers

Keynote Speakers

Claudia West is a leading voice in the emerging field of ecological planting design. Known for her passionate advocacy of plant-driven design, Claudia is a widely sought out speaker and consultant who applies the technologies of plant systems to bring essential natural functions back into our cities and towns. She has worked on all sides of the green industry—as a designer, a grower, installer, and land manager—grounding her innovative work in pragmatic solutions that address the realities of our urbanizing world.

Throughout her entire life, Claudia has been immersed in the plant world. She grew up in eastern Germany on a family owned nursery, florist business and design/build firm. She received a Master's Degree of Landscape Architecture and Regional Planning from the Technical University of Munich, Germany. Her intense studies of plant habitats and the science of plant community-based design strategies at the renowned school for horticulture in Weihenstephan, Germany built a solid foundation for her current work. Her love of American native plants brought her to America where she immersed herself in the study of American flora and mid-Atlantic ecosystems. She is the co-founder of the Phyto Studio, a niche landscape architecture firm dedicated to crafting artistic & technical solutions for the next green revolution: the creation of the plant-covered city. She is the co-author of the critically acclaimed book, Planting in a Post-Wild World.

Planting in a Post-Wild World: Designing Plant Communities for Resilient Landscapes
Naturally occurring plant communities can become the foundation for urban landscapes. Using the idea of an ecologically sound landscape design, Claudia will reveal how plants fit together in nature and how to use this knowledge to create landscapes that are resilient, beautiful and diverse. Designed plant communities can be successfully brought to the urban setting on many different scales from green rooftops, to urban plazas and small gardens. Recognizing the increasing urbanization of our world, Claudia's ideas will help to restore the essential natural functions of healthy plant communities back to our cities and towns.

Check back soon for information on our concurrent speakers.